Stories of leaving the scorecard behind and connecting with the interplay of people, community and culture.

A light becomes presence. A presence becomes continuity. Continuity becomes the story about how we move through the world when nobody's watching, or, when you are, because you are seen.

A constant throughout the rituals of movement.

We follow this singular presence of light across different worlds of motion, revealing how one essential tool adapts to the shifting demands of an active life.

We captured people who see gear as an extension of self, not equipment. People who find a style in function, who understand that the best tools disappear into purpose, revealing new possibilities in familiar movements.

Visions
A film and photo book, Kura Tāwhiti, Aotearoa New Zealand
Visions is a film and accompanying photo book about self-discovery, nature, harmony, and exploration, set among the limestone formations of Kura Tāwhiti Castle Hill, in Te Wai Pounamu, South Island of Aotearoa New Zealand.

Kura Tāwhiti is a place that seems to thrill the human heart. Long a site of spiritual significance and artistic inspiration, in more recent times it has become a magnet for rock climbers. Visions explores what draws people to this landscape — and what they find when they arrive.

Commissioned by Adidas to create a bespoke editorial series to coincide with a global campaign with its top track and field athletes - Noah Lyles, Anna Hall, Grant Holloway and Gout Gout. Photographed and interviewed between Atlanta, US (Ben Rayner) and Herzogenaurach, DE (Felix Strosetzki). The editorial, "Method Actor" is a concept that reimagines elite track athletes as method actors preparing for the roles of their lives. The photo series took on the stale of a classic fashion-feature-profile of an actor and brought it to life with these athletes. We bought movement, vibrance, poses and props into the scenes. Our filmed interview spoke directly to these themes of acting, performing and the theatrics of athletics.

Moving, Still MAAP x Hoka — Launch Experience

For the launch of the MAAP x Hoka shoe, we wanted to do something that went beyond a product reveal. Instead of celebrating a shoe built for movement by standing still in a room, we asked a different question: what actually happens in the mind before the body moves?

We designed an immersive experience rooted in the neuroscience of movement, bringing together athletes, creatives, and curious people for a guided meditation and group discussion before sending them out onto the trails and gravel roads.

Elite athletes have long used visualisation as a performance tool. We wanted our guests to feel that process firsthand, then immediately put it into their bodies.

The session was facilitated by sport psychologist David Williams, lead psychologist for the Geelong Football Club and the Matildas, and meditation teacher and psychotherapist Carly Tomadin, co-director of Base, whose integrative approach connects mind, body, and movement in practice.

Together they led the group through visualisation, meditation in movement, the performance benefits of social connection, and the links between mental wellbeing and high performance. From there, the experience moved outside, a group gravel ride and trail run that let guests carry what they'd just explored into actual movement.

We handled the full concept development, curation, and production of the experience, event photography across both days, and a content and amplification strategy delivered across AM:PM RC, Good Sport, and crew runner accounts in the lead-up to the official shoe launch.

Subspace was a pop-up event space held over four days in the lead-up to two major city marathons — Melbourne in 2022, Sydney in 2023 — drawing over 1,600 people each year.

The premise was simple: bring people together around running without making it only about running. Over four days, Subspace hosted exhibitions, communal breakfasts, film screenings, guided runs, meditation workshops, and late-night DJ sets, all held within a single venue that shifted in mood and function depending on the hour.

Collaborators were drawn largely from outside the running world. Artists, musicians, chefs, run crews, and community figures were invited to participate on their own terms, adding texture and perspective to something that can too easily become a monoculture.

Good Sport served as a media partner for the Sydney edition, which was hosted at Blank Gallery in Haymarket and supported by On Running and Coffee Supreme.

For Good Sport Issue 05, we commissioned Los Angeles based olfactionist Saskia Wilson-Brown to design a custom Good Sport scent.

The scent was based off a sporting scenario of Saskia’s choice. In this case a ‘Women’s boxing gym, late at night, in London’. The specificity helped define the unique characteristics of the scent.

Metallic for blood, Eucalyptus, Deep heat, Rubber, Pine and Sweat.

The bottled scent was dipped onto smelling cards and launched with copies of issue 05. Prompting the reader to ask ‘What does sport smell like?’.

The scent had an accompanying essay by Saskia that painted a picture of the history of scent in sport.