Don’t Touch, Just Run.

A roll of tape, an isolated mind...running wild.





Unsanctioned - The innovation-driven performance running brand founded on the belief that it’s time for running to give back to the environment all runners take so much joy from. In their words. It’s time for running to give a fuck. Also the running brand that welcomely creates ideas involving all the brains of runners, who scientifically are more creative because they run.


‘Don’t Touch, Just Run’ was an isolation project originally conceived by Melbourne-based image maker, artist, runner, and friend of un-sanctioned™: Alice Hutchison.


The idea was born from a COVID-19 observation she had while escaping lockdown for her daily run: Everything. Everywhere. Taped off. A clear signal to her…Don’t Stop. Don’t touch. Just keep running — the one thing we could all still do.


From there, the idea evolved: ‘What would happen if we sent a single roll of un-sanctioned™ tape to some of our favourite visual artists around the world?’ What might they create with just a roll of
tape and their isolated minds… running wild?


While not taking the meaning of unsanctioned too literally and breaking city guidelines by stepping over taped off areas. The idea was bought back into studios and working from home scenarios from all over the world and below you can see the weird and wonderful world of the runners brain.



Alice Hutchison



What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

AH: I'm a multi-disciplinary image-maker whose primary medium is photography.


Complete the following:

Dear Covid…

AH: Can you spare artists? They have it hard enough!

@alicehutchison





Andreas Smetana


What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

AS: ...having less time.

Complete the following:

Dear Covid…

AS: Everything has and end…



Ben Clement



What do you ‘normally’ do when you’re not stuck in ISO playing with tape?
For the most part I’m photographing runners/running and other sports and also working on a magazine called Good Sport. I als run, read, cook and getting stuck in YouTube tunnels. But I do this in and out of ISO anyway, sans tape.
Complete the following:

Dear Covid…
I’m sad that it took a global pandemic for such a seismic shift in how we live, work, move and love. But with change being the only constant, I hope we all change positively.

@benclement_





 
 
As runners we work with, against and around all sorts of forces. Force is the fundamental foundation of running. But it’s not something we consider that often. Instead we’re thinking about the latest shoe, training plans and various pains we feel in our bodies. During ISO a lot of people have had time to become more conscious and aware. Pausing to think about things in different ways or learning about something from a new perspective. So when we think about how we move as runners, it’s interesting to think about the forces at work. I created a few simple videos that describe some of these forces. When we head out for our next runs, it’s interesting to think about these forces at play.



Bill Tanaka 

@billtanaka1

What do you ‘normally’ do when you’re not stuck in ISO playing with tape?


Riding our motorbikes, raising kids, out photographing, out canoeing, bikram yoga, bookshops, coffee shops, concerts and sometimes traveling to far away places.

Complete the following:
Dear Covid…


You've raised some fundamental issues world wide and cleaned up the skies and air somewhat, you have made people, companies and governments reconsider values and (bad) habits. You have shown us that, we, the people, take many things for granted, our health, our freedom, our planet and much more. Besides killing loads of people, you have also caused the world to shut down. You have fucked up and are fucking up many lives, the little guys and already financially challenged people are being hit the hardest, the poor are getting poorer and rich, well, they're going to profit big time. This is a problem, a big problem you're causing, so thank you and fuck you!









Claire Mueller 






What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

CM: Play with startups. Though I normally run & willingly self isolate sooo… not that different?

Complete the following:

Dear Covid…

CM: It’s been emotional. You’ve dragged us kicking and screaming into a world we weren’t ready to accept, but need to. Nothing changes if nothing changes. We needed to see that we could change en masse. And now we know we can. I hope this momentum can be used to drive change for the better in broken systems, including (but certainly not limited to) the fashion and garment manufacturing industries. The way we consume is *not sustainable*, but there are hundreds of millions of lives and livelihoods tied to the system that relies on overproduction. This needs big picture solutions, and global attitude changes. You’ve proven this is possible, so we’d better get to work.

@clairemueller




Giuliano Garonzi


What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

GG: I am a graphic designer. I run a little studio in the north of Sweden. I coach football. I try to run as much as I can. I spend good time with my wife and two kids. I fix our wooden house by the Umeälven river.


Complete the following:

Dear Covid…

GG:
Thank you
Yours sincerely





A three lane athletics track where everyone wins. It can be displayed both as a lowercase ‘a’ and a lowercase ‘b’. The two letters ideally represent the extremes of everyone’s run.





James Whiting


What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

JW: Run around, watch an unhealthy amount of LeBron James highlights, occasionally point a camera at things.

Complete the following:

Dear Covid…

JW: I’m not mad, I’m just really disappointed.

@jameswhiting




Matt Boling, Strake Jesuit over DeSoto – Boys 4x400m Relay, 2019 UIL Outdoor Championships – Anchor – 4.77m












Usain Bolt, Jamaica over Justin Gatlin, USA – Men’s 100m, 2015 IAAF Championships – 0.102m












Drew Hunter, Loudon Valley over La Salle – Boys DMR, 2016 Penn Relays – Anchor (1600m) – 0.001m











Haile Gebrselassie, Ethiopia over Paul Tergat, Kenya – 10,000m, Sydney 2000 Olympics – 0.55m













Kendall Ellis, USC over Perdue – Womens 4x400m, 2018 NCAA Track and Field Championships – Anchor – 0.62m







The idea was that since I’ve been injured until this last week or so I’d been watching lots of iconic comeback races and that led to think of a post-covid lifestyle as a bit of a comeback, as well as my own post-injury lifestyle as a comeback.
So I decided to play the studio-isolation card and calculate the distance between these come-back winners and the second place takers in each race, and then measure this in tape and photograph that distance.








Marcin Wojcik


What do you ‘normally’ do when you’re not stuck SO

playing with tape?

MW: Full time pedalling goods, part time tinkerer.


Complete the following: Dear Covid…


MW: You've made us see a lot of bad. You have also made us see a lot of good.

@marcin_wojcik










Morgann LeChat




What do you ‘normally’ do when you’re not stuck in ISO
playing with tape?

In the morning I write, I draw, I run. In the afternoon I
design with what I wrote, what I drew, what I ran.


Complete the following:
Dear Covid…
I hope to learn how to stop time without your help


Every uphill has a downhill. Keep climbing.

The bigger the effort the greater the reward.
 
On your marks.



Ollie Watson

What do you ‘normally’ do when you’re not stuck in ISO playing with tape?
I manage a farm with 350 sheep and 200 hectares of barley fields, I used to play for PSV Eindhoven and I am a compulsive liar by trade.

Complete the following
Dear Covid…
...this is why we can’t be trusted with nice things, we always fuck it up.

@olliesonofwat














Paulo Martins



What do you ‘normally’ do when you’re not stuck in ISO playing with tape?
Generally, my job is to make people believe that brands have feelings. During pandemics, I find myself writing, drawing, making music, scavenging old work and going for glorified runs that honestly are just rushed walks.

Complete the following:
Dear Covid…
Thank you for the perspective and the lessons.

@sadsongsforhappypeople






 

Fuck normal. Normal is a growing climate crisis, non-sustainable industries and systemic inequality. Let’s run with the new.




Robat Jones

What do you ‘normally’ do when you’re not stuck in ISO playing with tape?

Complete the following:
Dear Covid…

Not being rude, but it may be time to leave now, thank you.

Dreaming.

@robatartist







If Unsanationed interested you as a running brand thats innovations are based around fabrics that are better for the environment — whether they be fabrics made from recycled plastic bottles or from upcycled industrial waste. Next to a considered approach to design and a care for performance. Then you can head to their site and enjoy a special Good Sport readers discount by clicking the tear 💧



   

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